b'F R E E DTHE FASTEST GROWING,WHY FREEDOM?O WERE SUPPORTINGSINCE M INDEPENDENT LAGERzFreedom Brewery is an independent, British, craft lager brewery 1995 IN THE UK YOUR BUSINESS based in rural Staffordshire. Y zA craft lager specialist, Freedom is proud to brew real beer, that Rtastes like beer, with natural ingredients at the heart of our product, for the last 25 years.E BOTH NATIONALLY & IN LONDON 1 zLocal spring water, low temperature fermentation, natural B WE carbonation and an extended maturation period of at least 28 Rdays result in our beers offering an unmatched depth of flavour and sessionability.zFreedom offers a range of consistently high quality, craft lagers DESPITE THE EVER-CHANGING BEER LANDSCAPE, LAGER REMAINS THEto suit your outlet.LARGEST & MOST PROFITABLE SEGMENT IN THE BEER CATEGORY 2 zAll of our beers are a great complement with food, due to their subtle yet rounded flavours and natural carbonation.With increased consumer knowledge, choice and discernment driving demand for local, independent, sustainable brands which are worth paying more for.3TOTAL BEER VALUE SHARE BEER VALUE PERFORMANCE CRAFT VALUE SPLIT.LAGER VS ALE CRAFT VALUE PERFORMANCEALE VALUE (M) STOUT 2%23% LAGERSTOUT 7% LAGER LAGER 3.7% LAGER VALUE (M) 24.6%70% 37% ALE63% ALEALE -1.9% 12.2%#1 BEST#2 FASTEST#2 RANKED#1 PREMIUM #1200 YEARS#1 RANKED Standard lager continues to experienceIn the craft category whilst ale continues toSELLING GROWINGBEER INLAGER AMERICANOLD ANDIN TERMS declines, though at a slower rate than previouslead 63% ale vs 37% lager, it is craft lager thatFREEDOM LAGER FREEDOM HELLESPREMIUMDRAUGHTTHE WORLD BRAND SOLD CRAFT BEER EXPORTEDOF TASTE,years . With Premium lager and World beeris experiencing the greatest value growthPACKAGED LIGHT, CRISP, BRITISH LAGER PALE, FLORAL, ORGANIC LAGERremaining the drivers of growth +5.6% and+24.6% vs 12.2% as the ale category becomesLAGER BRANDCIDER 1 IN 3 MILLENIALSIN THE UK TO 20QUALITY 10.5% vs LY respectively. increasingly saturated. SOLD IN THE UK IN THE ON TRADE CONSUME A BUDBY VOLUME, VALUE COUNTRIES AND IMAGE LIGHT EVERYAND DISTRIBUTION VERSUS AMSTEL & NIELSEN JULY 2018 |CGAMONTH MB EQUITY TRACKER 18-55 P4WCOORS LIGHTBRAND INDEX MAY 2018DRINKERS MARCH 2018 | CGA | PEACH BRAND TRACKCGA BRAND INDEX OMS |CGA ON TRADE DATA TOPEACH BRAND TRACK FEBRUARYMILLWARD BROWN 2017 & PEACH FEBRUARY 2018 MARCH 2018 19/05/20182018 CGA MAT DATA 2018 AB INBEV BRAND TRACK FEBRUARY 2018INSTALL 1 AUTHENTICITY CRAFT SUSTAINABILITY EXPERIENCEWELL BEING PREMIUMISATION OF THESE 38% 30% 70% 53% 65% 37% FREEDOM PALE FREEDOM PILSLEGENDARYAROMATIC, SESSIONABLE PALE ALE GOLDEN, BITTERSWEET, PILSNER LAGERof global consumersof consumers considerof respondentswould rather spend of consumers areof global drinkers are+ +view authenticitya small independentconsider a brandsmoney on anproactively trying towilling to pay moreBRANDS as the number oneproducer to be a keyethics and valuesexperience versus alead a healthy lifestyleto seek out moreattribute within theattribute within thewhen makingpossession. with lower ABV%authentic, trusted and& RECEIVE TASTE FREEDOM 1X PACKcategory. craft lager market. purchases. options being key. quality products. 1X PACK OF5X BARBRANDED GLASSES RUNNERS OF COASTERSINDEPENDENT. SUSTAINABLE. NATURAL.REAL BEER. To find out more please contact your Inn Express representative or visit freedombrewery.com1. Source: CGA, OPMS P13 Data 29.12.18_2. Source: Marstons 2019 On-Trade Review_3 .Source: Global Data 2019 NOW AVAILABLE FROM INN EXPRESS3802019 AB InBev UK Limited, all rights reserved. Ts & Cs apply. Subject to availability.'