b'N O A L C O H O LO LN O A L C O H O Lof t he populationionL O W & N O A L C O HK E Y F A C T S of the populat K E Y F C T S (12.7 million adults)ts)A (12.7 million adulhave not drunk in have not drunk in the past 12 monthsthe past 12 months (Kantar)(Kantar)The Four in ten respondents are planning on Four in ten respondents are planning on reducing their alcohol intake in the next reducing their alcohol intake in the next SSTTRRAAWWBBEERRRRYY B BAASSILIL S SMMAASSHH12 months:48% of 18-24 year olds 50ml 12 months:48% of 18-24 year olds 50ml FlureFlureLOW are planning onreducing their alcohol12.5mlare planning onreducing their alcohol12.5ml Re Real Stral Strawberry Syrup awberry Syrupconsumptionover the next 12 months,25mlFinest Call single pressed 25ml Finest Call single pressed consumptionover the next 12 months,Lemon juiceLemon juice this rises to55% of 25-34 year oldsandSSmall handful basilthis rises to55% of 25-34 year olds andmall handful basil49% of 35-44 year olds49% of 35-44 year olds&h o l (Harris Interact ive survey of 1,754 respondents, Dec 2018) 4 million(Harris Interactive survey of 1,754 r espondents, Dec 2018)CONSUMERS ARE LOOKING FOR CONSUMERS ARE LOOKING FOR ALTERNATIVES TO ALCOHOLALTERNATIVES TO ALCOHOLno (Harris Interact of consumers would of consumers would drink a lowdrink a lowor no alcoholor no alcoholversion of alcoholic drinks version of alcoholic drinks(Harris Interactive survey of 1,754 r espondents, Dec 2018) 4 millionive survey of 1,754 respondents, Dec 2018)Brits pledged to go alcohol frBrits pledged to go alcohol free eeA l c o FL URE bur bursts sts with bowith botanicals thatanicals that issue a t issue afor a mont (Alcohol Change UK)FLURE for a month last year h last year(Alcohol Change UK)ccomple They are also planning on cutting down omplex x yyeet balanct balanced tasted taste and ensure and ensure a unique e a uniqueThey ar e also planning on cutting down after-bite that normally only alcoholic drinks have. on a longer term basisafter-bite that normally only alcoholic drinks have. on a longer term basisIt is a luxurious drink for everyone who wants It is a luxurious drink for everyone who wants to live a more mindful life and at the same time to live a more mindful life and at the same time refuses to compromise on anything. refuses to compromise on anything. A high growth market: Cooection FLURE LOWGRONI FLURE & TONIC A high growth market: FLURE LOWGRONI FLURE & TONIC The no alcohol sector The no alcohol sector 30 ml Flure 65 ml Flure 620,00030 ml Flure 65 ml Flure has seen an additional 20 ml red vermouth Premium tonic water 620,00020 ml red vermouth Premium tonic water has seen an additional 20 ml Campari Ice cubes20 ml Campari Ice cubesFresh orange peel Fresh mintFresh orange peel Fresh mintA slice of lemonSHOPPERSPour Flure, red vermouthA slice of lemonSHOPPERSPour Flure, red vermouth and Campari into a mixingFill a coppa glass full with and Campari into a mixingFill a coppa glass full with glass. Add ice and stirice. Add Flure and top glass. Add ice and stirice. Add Flure and top until chilled. Strain intowith premium tonic water. this year(Kantar Jan 2019)until chilled. Strain intowith premium tonic water. this year(Kantar Jan 2019)your glass and garnishStir gently for a perfect your glass and garnishStir gently for a perfect with an orange peel. balance. Garnish with with an orange peel. balance. Garnish with fresh mint and a slice of fresh mint and a slice ofINN EXPRESS - DRINKS PORTFOLIO 2019|20 - LOW & NO ALCOHOL 183lemon.lemon.'