b"InnExpress_RP_a5_advert_2893.pdf 1 14/02/2019 12:24CIDER R E D I CC H U R C H F A R MC W A R W I C KMYSet up in 2012 when we sold our herd of dairy cattle and converted the milking equipment into a microbrewery, we only CMintended to brew fantastic beer.We now make cider from our very own orchards.MYCY Unlike our mass produced counterparts, we brew by hand, the traditional way. We use water from the farm's well, locally CMY sourced malt and hops and just add time and dedication to create a cracking pint.KPRODUCT NAME ABV % STYLE FORMATS KEY INFOChurch Farm Cider 4.5 % Medium cider 30 500ml x 12 V GLFURTEEEN -S- VEGANThe more the merrierA LT H O U G H D R A U G H T F R U I T C I D E R H A S G R O W N I N I M P O R TA N C E , T H E M A R K E T H A S E V O LV E DIt is increasingly difficult to recommend a preference of draught fruit cider over draught apple cider or vice versa, additionally, it would be remiss to suggest there is a conclusive one size fits all solution for all outlets. However, the market data shows that outlets should consider at least two cider taps for their outlets as 61% of outlets now have two or more cider taps in outlet.ONE CIDERTWO CIDERTHREE OR MORE TAP TAPS CIDER TAPSOutlets with one cider tapOutlets with two cider taps representsOutlets with three or more cider represents 39% of outlets and is38% of outlets and is growing bytaps represents 23% of outlets declining by 7.1ppt a year. If there1.8ppt a year. Two taps providesand is growing by 5.3ppt a year. is only one tap on the bar thenthe opportunity for bar managers toIf three taps or more are available this should be a cider that reflectseither offer an incremental trade upthen typically these will be high and reinforces the positioningofopportunity or offer fruit cider on thevolume cider outlets, this provides the outlet. second tap. Market data shows outletsthe bar operator the opportunity stocking at least one fruit cider areto provide variety and choice more likely to have two taps than anon the bar while delivering outlet stocking two apple ciders. some context and something interesting.439INN EXPRESS - DRINKS PORTFOLIO 2019|20 - CIDER"