b'F R E E DTHE FASTEST GROWING,WHY FREEDOM?O WERE SUPPORTINGSINCE M INDEPENDENT LAGERzFreedom Brewery is an independent, British, craft lager brewery 1995 IN THE UK YOUR BUSINESS based in rural Staffordshire. Y BOTH NATIONALLY & IN LONDON 1 ztastes like beer, with natural ingredients at the heart of ourThe Monterey , 3.9% abvzA craft lager specialist, Freedom is proud to brew real beer, that E Rproduct, for the last 25 years.B W Local spring water, low temperature fermentation, natural E carbonation and an extended maturation period of at least 28 R Easy going and easy drinking, this California Pale days result in our beers offering an unmatched depth of flavourAle is full of pine and tropical notes, and as golden and sessionability. as the sands on Monterey Bay.zFreedom offers a range of consistently high quality, craft lagers ALC3.9%VOLDESPITE THE EVER-CHANGING BEER LANDSCAPE, LAGER REMAINS THEto suit your outlet.LARGEST & MOST PROFITABLE SEGMENT IN THE BEER CATEGORY 2 zAll of our beers are a great complement with food, due to their With increased consumer knowledge, choice and discernment driving demand for local, independent,subtle yet rounded flavours and natural carbonation. stoutsustainable brands which are worth paying more for.3TOTAL BEER VALUE SHARE BEER VALUE PERFORMANCE CRAFT VALUE SPLIT.LAGER VS ALE CRAFT VALUE PERFORMANCEALE VALUE (M) STOUT 2%STOUT 7% 23% LAGER ALE -1.9% LAGER 3.7% LAGER ALE VALUE (M) LAGER #1 BEST#2 FASTEST#2 RANKED#1 PREMIUM #1200 YEARS#1 RANKED&CUBIC , 4.5% abv squarenumberwhenitcomes 37% 24.6%70% 63% ALE12.2%Standard lager continues to experienceIn the craft category whilst ale continues toSELLING GROWINGBEER INLAGER AMERICANOLD ANDIN TERMSale Four.Thatsour declines, though at a slower rate than previouslead 63% ale vs 37% lager, it is craft lager thatFREEDOM LAGER FREEDOM HELLESPREMIUMDRAUGHTTHE WORLD BRAND SOLD CRAFT BEER EXPORTEDOF TASTE, to full-on flavour. A quartet of hops bring strong years . With Premium lager and World beeris experiencing the greatest value growthPACKAGED LIGHT, CRISP, BRITISH LAGER PALE, FLORAL, ORGANIC LAGER passion fruit and citrus aromas offset by a mellow remaining the drivers of growth +5.6% and+24.6% vs 12.2% as the ale category becomesLAGER BRANDCIDER 1 IN 3 MILLENIALSIN THE UK TO 20QUALITY 10.5% vs LY respectively. increasingly saturated. SOLD IN THE UK IN THE ON TRADE CONSUME A BUDBY VOLUME, VALUE COUNTRIES AND IMAGEbitterness. Its taste, cubed and perfection in a pint LIGHT EVERYAND DISTRIBUTION VERSUS AMSTEL &glass. Its Cubic; pale ale precision.NIELSEN JULY 2018 |CGAMONTH MB EQUITY TRACKER 18-55 P4WCOORS LIGHTBRAND INDEX MAY 2018DRINKERS MARCH 2018 | CGA | PEACH BRAND TRACKCGA BRAND INDEX OMS |CGA ON TRADE DATA TOPEACH BRAND TRACK FEBRUARYMILLWARD BROWN 2017 & PEACH FEBRUARY 2018 MARCH 2018 19/05/20182018 CGA MAT DATA 2018 AB INBEV BRAND TRACK FEBRUARY 2018INSTALL 1 AUTHENTICITY CRAFT SUSTAINABILITY EXPERIENCEWELL BEING PREMIUMISATION OF THESE 38% 30% 70% 53% 65% 37% LEGENDARYFREEDOM PALE + FREEDOM PILS CooectionAROMATIC, SESSIONABLE PALE ALE GOLDEN, BITTERSWEET, PILSNER LAGERof global consumersof consumers considerof respondentswould rather spend of consumers areof global drinkers are+view authenticitya small independentconsider a brandsmoney on anproactively trying towilling to pay moreBRANDS as the number oneproducer to be a keyethics and valuesexperience versus alead a healthy lifestyleto seek out moreattribute within theattribute within thewhen makingpossession. with lower ABV%authentic, trusted and& RECEIVE TASTE FREEDOM 1X PACK PROPER JOB, a powerfully authentic IPA, it regularly category. craft lager market. purchases. options being key. quality products. 1X PACK OF5X BARBRANDED GLASSES RUNNERS OF COASTERS wins awards for its moreish hoppy taste and effectively INDEPENDENT. SUSTAINABLE. NATURAL.REAL BEER. To find out more please contact your Inn Expresskick-started the trend for US West Coast hops before representative or visit freedombrewery.com anyone else. Its brewed to formidably high standards, 1. Source: CGA, OPMS P13 Data 29.12.18_2. Source: Marstons 2019 On-Trade Review_3 .Source: Global Data 2019 NOW AVAILABLE FROM INN EXPRESS as youd expect of any beer from St Austell Brewery.3812019 AB InBev UK Limited, all rights reserved. Ts & Cs apply. Subject to availability.SAB / Bath Ales - Inn Express - New Keg Brands.indd 2 30/04/2019 09:42'